Meta API Stories

Vonage & Meta API Partnership

Written by Julie Calabrese | May 17, 2022 12:41:35 PM

Vonage is a global cloud communications leader, helping businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems.

Meta API is excited to announce it is collaborating with Vonage!


Vonage's unified communications and contact center applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

Meta API is a tool for developers who want to save time on developing, maintaining, and monitoring their API integrations so they can focus on developing their core products. The platform brings everything you need to build your workflows: interactive API documentation, a VS code editor, a console to debug/validate returned data, serverless infrastructure... just to name but a few.

From prototype to production, Meta API makes it easy to create the integration your customer service teams need, whether you want to automate your masked calls process or your marketing campaign with Vonage. The possibilities are endless and to give you a better idea of what you can build with Meta API and Vonage, we have shared with you three use cases below.

 

Vonage Voice Proxy with Hubspot

Voice Proxy is the technology used to protect users’ contact information when making voice calls or exchanging SMS messages. It works by providing an intermediary number so that neither sender nor receiver can see the other’s real phone number.

This Spell is an example of how you can connect Hubspot to Vonage to automate masked calls from your CRM platform. Instead of automating masked voice calls, you can imagine setting up the Spell to mask SMS exchanges or both at once.

 

Vonage Voice Proxy with Pipedrive

This Spell is the same use case as the one above, except that it was built with Pipedrive instead of Hubspot. You can also imagine using it with Salesforce or another CRM tool. Meta API makes it easy to duplicate existing OpenSpells, modify them with your favorite applications and adjust the code to implement the logic and settings you want!

 

Marketing Campaign Manager

Marketing is no longer about leveraging consumers through a single touchpoint. Instead, it’s about having a fully integrated marketing strategy that leverages all available channels at multiple touchpoints while maintaining consistency of brand message across all channels.

With this in mind, we have created a Spell that allows you to send your marketing campaign based on the communication preferences of your prospects/customers. In this specific use case, the possible communication channels are SMS and WhatsApp with Vonage and email with SendinBlue. You can easily add other communication channels you have available with Vonage, or replace Hubspot with Pipedrive.

If you are interested in these automation examples and want to implement them quickly, you can directly use our integration templates (OpenSpells) by registering on our website. If you want to know more about Meta API and Vonage and discuss the feasibility of an API automation project, let's get in touch!