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3 min read

Automation Trends: Top APIs to use in 2023

An application programming interface is all around us and will be even more in the trend of automation in 2023. They are used to access data that will allow several apps or services to work together. For example, applications allow us to create an account from another Google or Facebook account.

You can connect many applications together. This is called automation, discover the benefits of automation. You can also integrate features directly into your own tools.

We propose the most popular APIs in 2023 to give you ideas for your automation needs or to connect the best applications in 2023.


Google Spreadsheet

Google Spreadsheets is an online spreadsheet tool with similar functionality to Microsoft Excel. It is popular because it is free and easy to use. It is a spreadsheet program meant to design and format spreadsheets for free, but also share them with other users.

Automation Idea for 2023: Published Online Articles Reporting

This integration allows you to get structured, relevant & real-time data from published online articles based on the filters you need in News Catcher and push them in Google Spreadsheet so you can analyze these data and create your custom chart (eg: market and competition analysis; press release...)

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Hubspot CRM

HubSpot’s CRM platform has all the tools and integrations you require for marketing, sales, content management, and customer service. This is an easy-to-use customer relationship management tool that eliminates manual operations and will help your team boost sales.

Automation idea for 2023: Automate company & deal creation into Hubspot and be notified on Slack

The idea is to solve new users’ onboarding synchronization with Hubspot.

The goal is to simplify Hubspot’s APIs into one simple API, solving conflicting and duplicated entries and ensuring by the end of the process that contact, company, and deal are one common endpoint.

👉 Discover how to do this in this article.

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Airtable is a project management and collaboration tool that provides teams with a centralized platform to manage projects, clients, and ideas. Airtable has a flexible, mobile-friendly system with native smartphone and desktop applications that allow users to organize everything, with anyone, from anywhere.

Automation idea for 2023: Pennylane Invoice Organize in Airtable

Sync all your invoices from Pennlyane in order to better organize them, improve the view per supplier/client and work on it directly into Airtable tool.

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PandaDoc is a web and mobile application for creating, sharing, and tracking documents online. Use PandaDoc's development tools to further integrate PandaDoc into your custom application or workflow.

Automation idea for 2023: Create, track and electronically sign proposals and contracts with Pandadoc and HubSpot

Design proposals, quotes, and contracts from HubSpot, send them, and get your contracts signed easily with Pandadoc's electronic signatures.

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Spotify is a digital music, podcast, and video service that gives you instant access to millions of songs and other content from creators around the world.

Automation idea for 2023: Hyper-Personalized Spotify Playlist

Create your custom Spotify Playlist to get a brand-new playlist at the frequency you want based on your music preferences.

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Gmail is an e-mail service developed by Google in 2004. This email service is free of charge and to date is one of the simplest, most complete, secure and filtering email services available.

Automation Idea for 2023: BACK UP Your Must-Read Emails

As the amount of newsletters or fascinating content continues to grow in inboxes, it's helpful to store and back-up emails matching certain characteristics to a database.

You could monitor your Gmail and save emails matching the criteria you have specified.

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Pipedrive is a CRM software that offers a complete view of sales operations and allows the automation and centralization of the actions of sales teams.

Automation idea for 2023: Connect your CRM to Vonage to automate masked calls

Voice Proxy is the technique used to protect users' private information by providing an intermediary number so that neither sender nor receiver can see the other’s true phone number during voice calls or SMS exchanges. This automation is an example of how you can connect your CRM to Vonage to automate masked calls.

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Notion is an all-in-one collaborative application that brings together, on a single platform, everything a modern business needs to get organized: note-taking, document management and sharing, project management, task tracking and relational databases.

Automation idea for 2023: Notion Backlog notification with Slack and Discord

This automation will help you to generate daily notifications for teams and project managers who use Notion as a backlog.

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Typeform is a complete tool that allows you to create forms from existing templates classified by theme: lead generation, satisfaction questionnaires, event registration, surveys, quizzes…

Automation idea for 2023: Be notified on Discord when somebody responds to your Typeform questionnaire

If you create a new questionnaire and want to follow the answers in live, this automation allows you to receive a message directly in your Discord channel as soon as someone answers your Typeform questionnaire.

👉 Discover how to do this use case in this article.

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3 min read

Automation Trends: Top APIs to use in 2023

An application programming interface is all around us and will be even more in the trend of automation in 2023. They are used to access data that...

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Automations: How to manage errors in your spell?

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Use case Typeform x Discord: be notified on Discord when somebody responds to your survey

Making questionnaires can be very useful for your company. Indeed, there are many types of surveys that allow you to get precious information. For...